Located in City Walk Boulevard, Dubai, the Open Purpose project redefines the retail environment through a raw-yet-refined spatial experience. Designed as a minimalist gallery-like showroom, the space supports fluid movement while prioritising functionality. The layout is open and intuitive, with a desk at the middle of the room that is both a workspace and display gallery. A seamless circulation flow enables users to explore without obstruction, while the restrained spatial hierarchy supports both product interaction and immersive brand storytelling. The interior draws strength from its disciplined use of materials creating contrast through tone, texture, and sheen. Satin-finish stainless steel clads the main interior walls, lending a sleek, mirror-like depth that amplifies spatial clarity. This reflective surface is counterbalanced by the utilitarian mood of the grey terrazzo flooring, chosen for its durability and subtle speckled texture. The internal storage room introduces a warmer, more grounded material note through MDF-clad walls in a muted finish.
